Attribution and Insights
Fidel API’s Select Transactions API provides a holistic picture of customer spend across different channels by connecting payment cards to programmes or apps.
![Attribution and Insights image](/static/f7d94bdad78cf23026f7f3779267405e/18be9/attribution.png)
Benefits:
- Improve channel assessment
Attribute spend back to its source to assess the performance of different channels. - Increase visibility
Identify customer spend across various channels, providing a holistic view and better understanding of spend behaviour. - Drive insights
Leverage spend data to improve customer experiences across the sales cycle, from initial identification through to post-purchase.
What you could build:
![undefined image](/static/e3dc97fd199e59ca820a02a07bb72c88/03f00/step1.png)
Step 1
User securely enrols payment card to app
![undefined image](/static/40ec27611970e86b4ed5ed2566d98b35/44062/step2.png)
Step 2
User makes purchase on online platform for advertised service or product
![undefined image](/static/462f59cc204d868e6b2c9b811b6e2b50/e5d3f/step3.png)
Step 3
Fidel API attributes tokenized customer payment card to a unique ID
![undefined image](/static/1ee3425db5be6ab7dfcd75eac2ac02f6/65c59/step4.png)
Step 4
User makes purchase at participating brand with enrolled payment card
![undefined image](/static/9d84e01bff2762636dd8adfbbdabae26/54007/step5.png)
Step 5
Granular payment data is surfaced via Fidel API’s Dashboard in real-time