CEO and co-founder of Stampfeet, Asaf Rozin, began to notice a growing opportunity.

Stampfeet is a customer loyalty platform that works across all aspects of loyalty, from initial strategy planning, all the way through to technical implementation. However, Asaf early on saw opportunities to grow and expand Stampfeet’s offerings, starting with the way their customers spent and earned rewards.

To improve the overall customer experience on his platform, Asaf knew he needed to start with how customers check-out. He sought to reward customers instantaneously for everyday spend however, he quickly realised retailers needed to integrate their Point of Sale (POS) systems to Stampfeet. This proved to be a challenge as many of the retail brands Stampfeet worked with had tens, even hundreds, of retail stores. Many retailers used different POS systems, meaning they would have to be integrated and maintained separately - a massive logistical feat and pressure on resources for both Stampfeet and its retail partners

Another difficulty of various POS systems is that it makes it difficult to track payment data in a meaningful way that drives customer insights. Any data that was being picked up and tracked by the POS systems was typically siloed, making it difficult to build a more comprehensive and omnichannel view of customer spend behaviour.

Lastly, and arguably most importantly, was that the checkout experience for customers was a multi-step process if they wanted to earn rewards for their spending. Receipt data had to be combined with a customer loyalty number, meaning customers had to show a loyalty card or scan a QR code at checkout. Asaf knew there must be a way to create a seamless process for Stampfeet users to earn rewards while they shop, without any additional friction at checkout.