Why Fidel?

I think that's quite an easy question for me because I recently joined Fidel two months ago. I was at Visa for twelve years, worked there for a very long time, and I was looking for a new challenge. I knew I wanted to work in a startup environment, and looking at Fidel's profile, working on transaction data, loyalty, and payments, it really all aligned with what I was looking for. Loyalty has been really close to me because I worked in Visa Innovation and worked very closely with Kevin at that time on loyalty specifically, so I knew what I was getting into. Speaking to Aaron, Diogo, Joao, and Kevin during the interview process, I felt like there was chemistry, I genuinely liked the team. For me, the most important part of joining a new team is the people you work with and company culture. And Fidel has a great culture.

My Role & What I Love

I'm currently the Head of product at Fidel, which was acquired by Enigmatic Smile in May, bringing a whole new perspective to our product. What I really enjoy about my role is that I can shape what's going to come next and what the team should focus on next. But, I also like being the voice of the customer. Listening to what customers are looking for, what they want, and making sure that we can differentiate ourselves from our competitors. I want us to be the best in the market when it comes to rewards and loyalty.

Fidel API being acquired by Enigmatic Smile really excites me, as well as the new fields in blockchain and crypto, looking at how we can extend our reach directly to customers and going beyond B2B as well. I love being connected to our customers and building something new. Fidel API is the most amazing reward solution customers have ever experienced in the world. What we are working on is something niche and never done before. That's why I really love the vision and owning the product side of the business. Couldn't be happier.

Beyond the Office

I'm a mother of two kids, so they keep me really busy. I love spending time with my family when I can. I love to travel and have lived in five countries. I've finally settled in London and I don't think I would move anywhere else. I love that it's so central and you can travel easily from London.

I also love to dance. I used to be a Bollywood dancer. I still love to dance and whenever I can with my kids as well. Also, since we sit all day for our jobs, I like to do yoga and stretch.