New York, NY – December 3, 2024 – Affinity Solutions, a leading provider of consumer purchase intelligence and financial analytics, today announced a strategic partnership with Fidel API, a cutting-edge platform that enables businesses to access real-time card transaction data through powerful APIs. This collaboration aims to empower businesses to leverage more accurate, actionable insights, driving smarter decision-making and enhanced brand funded offers.

Through this partnership, Affinity Solutions and Fidel API's will reach over 200M consumers and work with over a thousand merchants to bring engagement to publisher programs.  Affinity’s rich analytics and machine learning tools, businesses will gain a deeper understanding of customer spending patterns, preferences, and behaviors. This will enable brands, financial institutions, and marketers to create more personalized and targeted campaigns, increasing customer engagement and improving ROI.

Key Benefits of the Partnership Include:

• Enhanced Data Access: Fidel’s API provides seamless access to card transaction data from multiple sources, offering a comprehensive view of consumer spending behavior in real time.
• Improved Personalization: Affinity's analytics engine will enhance Fidel’s transaction data, allowing businesses to tailor their offerings to individual customer preferences and needs, leading to a more personalized experience.
• Actionable Insights: By combining real-time transaction data with advanced analytics, businesses can gain deeper insights into customer behavior, improving decision-making and identifying new growth opportunities.
• Increased Customer Engagement: The partnership empowers businesses to engage with customers through personalized offers, loyalty programs, and promotions based on real-time spending activity, driving stronger brand loyalty.

"As we embark on this strategic partnership with Fidel API, we are excited to unlock new possibilities in financial data insights and customer engagement. Together, we will empower businesses to harness real-time transaction data, delivering personalized experiences that not only enhance customer loyalty but also drive significant growth. This collaboration marks a pivotal step in revolutionizing how businesses connect with their consumers.," said Dani Kenady, Vice President, Sales & Operations of Affinity Solutions.

Carolina Paradas, Vice President of Growth at Fidel API, added, "This partnership represents a significant step in our mission to provide companies with real-time access to the transaction data that powers smarter business decisions. Affinity’s expertise in analytics and publisher pool will help bring even more value to our proposition, giving brands the insights they need to build better customer relationships."

This collaboration marks a significant milestone in both companies' missions to redefine how businesses engage with customers through data-driven insights. The partnership is now live, and both Affinity Solutions and Fidel API are looking forward to helping businesses unlock the full potential of consumer spending data.